Facebook Cover Photos Done Right
by Jared Fuller | May 4th, 2012
Change. Everything changes.
Yet, when Facebook changes, there’s an unusual amount of analysis of their direction and effectiveness.
Specifically, I’m talking Timeline here. But not Timeline for everyone, Timeline for business.
The article I link to above criticizes Timeline and the lack of effectiveness cover photos have on the intended audience. While good criticism is not lost on me, I disagree with the premise.
Cover photos are not inherently ineffective, there are simply ineffective implementations of the cover photo on Timeline.
We decided to take Timeline, and make our cover photos an integral part of it. Every time we launch a new website, we update our cover photo.
Doing so keeps our timeline up-to-date, gives people a reason to come back, and in one single view you can see the kind of work we do plus check our quality in a glance.
Additionally, our unique cover photos give our facebook fans a unique interaction with us. These graphics are obviously made just for our Facebook.
In short, the cover photo is effective. It just depends on how you utilize it.