Since day one of founding Market Aces out of my basement (after I dropped out of college), I have had the dream of re-inspiring the way we think about technology. I wanted to run a technology company from a marketing, design-driven perspective. While I did not know we would be as successful as we are today, I knew in my heart that great design is what makes great technology and that there was business to be made with that thought in mind.

I have lived and breathed a marketing strategy I call “Core Concept Marketing Strategy,” which drills down into “why” any given company’s product is special and inspiring, not just “what” it does or “how” it does it (“what” and “how” are boring and uninspiring).

I look back on the past several years and see the amazing clients we’ve revolutionized and the millions of people we’ve reached with our materials. And I think, wow, that’s pretty damn cool.

What I see is that my vision has grown beyond my reach and so has my company. That’s good, that’s what I wanted.

And, today, I make a major announcement that will surely grow my vision further.

I am proud to announce Jacqueline Silseth as the new CEO of Market Aces.

Jackie has been instrumental in all the late nights, marketing strategy sessions, project management, and all the other craziness it takes to run a creative technology & marketing firm. I could not ask for a better person to not just take my place, but also take the company to new heights.

Watch out, Jackie is going to really take Market Aces to the next level.

You may be asking, but Jared, what will you do? Valid question.

My answer: I’m crazy. I can’t stop with just one business and I’m moving on to start other ventures.

While I will still maintain my Chairman of the Board position and my role as a chief visionary, I am moving into product focused technology ventures. I’m keeping a tight-lid on what some of those ventures are, but as soon as I am ready, you can be certain I will update everyone.

This does not mark the end of my involvement with Market Aces but, rather, starts the beginning of me leaving a legacy. I built the company I one day dreamed of owning and now I pass on the torch and leave a legacy to a leader who will only grow and expand that vision.

As one of my early mentors once told me, “there is a direct correlation between hard work and success.” What I have found is that statement is pretty true and, in that case, I bestow the role of CEO in more than capable hands.

Congratulations Jackie, I cannot wait to see you grow Market Aces from here.

–
Jared Fuller
Founder & Chairman
Market Aces

We’re just about to ship the 2012 Market Aces holiday card and we thought we’d share them with you. Designs were done by Aalok Trivedi and were printed at a local print shop. We think they turned out great!

“Brands more often than not go wrong because they lose touch with their roots and the values and qualities that made them successful.” Sir. John Hegarty, Advertising Legend

Consumers care about more than what you’re selling or how you’re different.

People care about why you do what you do – what is the passion that moves your product or goal? Getting to that core concept and marketing from that central point of passion is what we have coined as Core Concept Marketing Strategy™. It drives how we market all of our products and services, building brands and campaigns for our clients.

“Why” is now the single most important part of consumer decisions. Why does your brand, whether a business or organization, do what it does? Why do you get up in the morning to go to work? These are the deeper and emotional questions that go on in the minds of consumers.

Does your marketing and branding answer these questions? Do you sell yourselves telling the specifics of your products/services, or do you tell a story?

Consumers want to be part of your core message – not just a product feature.

Almost as much as answering the “why” question, consumers now want to participate. Consumers want to form relationships with brands; today, this is key to growing your customer base. In the past, on the other hand, brands could stick to focusing on a single action for consumers: making the sale. Those days are over.

Today consumers want to go beyond the sale, they engage. They “like”, they tweet, and do countless other forms of direct interaction with brands, other fans, and the entire popular perception of brands themselves.

How can you encourage consumers to engage if fundamentally you don’t communicate your passion and answer the “why” question?

This is why we are so passionate about Core Concept Marketing Strategy™, our method for communicating the deepest concepts about why you do what you do. Market Aces is about marketing your passion and what you believe in. Core Concept Marketing Strategy™ is strategy for passion.

Without outstanding strategic direction, effort and creativity is wasted.

With Core Concept Marketing Strategy™ Market Aces creates a focused, consistent marketing and branding for clients centered around the core of the client’s passion, the “why.”

With CCMS we change the relationship between clients and us. It’s not based on the money (clients) and us (the creatives) but instead it’s a relationship of people working together to communicate the deepest passion of our clients.

Combine our game-changing approach to marketing with our love of great technology, and you have a digital, strategic, and tactical firm that’s lives every day to be the most energetic, passionate, and innovative web marketing, design, and software development firm in the U.S.

Passionate about your business? We’d love to chat about it.

Coherent design branding often needs to be applied across many form factors and products. Creating a distinctive design that works everywhere can be a challenge however, at Market Aces we don’t break a sweat. Here’s some concept work branding from Aalok that shows what we can do for anyone’s design branding needs.

The Moral Paper Route has taken first prize in the American Enterprise Institute’s “Morality of Free Enterprise” video contest.

First, I would like to thank the American Enterprise Institute for all the great work they do for free enterprise. Without them, this contest wouldn’t have happened and none of these videos would have been made.

I chose to enter AEI’s contest to challenge myself to see if I could not only produce a great video, but also one that matters. The video needed to get to the heart of the vital role free enterprise has played in our past, but more importantly, its role in our future. I’m proud to say the video does just that.

Producing the video was a great experience. The process from conception to shooting took less than 14 days, and the leg work of editing was completed over the next month. I would like to thank Scott Q. Nguyen for the great work he put into the production.

What I have learned from this project I can now happily bring to Market Aces. This has laid the groundwork for Market Aces to further expand into video production. Market Aces is now truly a one stop shop for everything from graphic design, software, web development, and now video production.

Please allow me to share the video with you again.

We are proud to announce that Market Aces’ CEO Jared Fuller is a finalist for the American Enterprise Institute’s ”Morality of Free Enterprise” video contest!

Market Aces is a company that stands for freedom online and off and this all comes from Jared’s vision  When he heard about AEI’s contest he decided to enter both to promote capitalism but also to see how far he could push his passion for video production. We think he’s done a great job on both fronts, including producing an accompanying website, moralpaperroute.com  Check out his video below, and don’t forget to look at the other great entries at AEI.