Branding is the whole package of identifying your company or organization. Everyone inherently has a brand, but the choice to have an established brand is another thing altogether. The degree or level of difference is in the analogy of a palette.
An established brand is one that knows their views, style, and taste when planning and operating. Depending on the type of company or organization, or even what market they are looking to ace, the materials and elements involved in branding will differ. Makes sense right?
The next and crucial step is having a ‘palette’. Without one, you’re not thinking about the importance of branding, because you’re not looking to have an established brand.
The Palette Analogy
Your palette is your source of ammunition. It’s the building blocks for your branding, constantly being thought of and referenced to. When initially thinking about branding your company or organization, it’s an act of outfitting; Logo creation, website design and development, and everything else that goes along with getting started.
The importance of branding isn’t found in the process of outfitting. It is found in knowing your brand. Create a conscious foundation and knowing it so well that you plan and operate with a distinct focus. Know the personality of your company, know your goals, and by deciding what attitude you want to present to the public eye, creating a strong brand will be much easier. The creation of a palette is a step that many businesses and organizations pass up, eager to get going with their day-to-day operations.
When you have the ‘palette’, you’ll begin down the right path of an established brand, but an established brand. If a brand can be viewed as having the same or similar focus over a long period of time, the sense of establishment will be high. Not only because of the consistency over time, but also because of the recognition it will have earned over that time.
Don’t let time scare you. Any company or organization with the willingness, thought, and action to have a ‘palette’ will be branding themselves in an established way.
Branding is one of the most vital pieces to your marketing success.
Branding gives your operation meaning and purpose. Without branding or really thinking about an established brand you hold no promise or expectations to your consumers or supporters. You’ll just be competing in a market and frankly you won’t last if you aren’t thinking about having an established brand.
To brand is to have a palette that your brand can grow from, not to blindly outfit.